Digital Product & Service Strategy

Take your digital product to the next level

It’s simple to come up with a long list of scope requests and technical needs that, on their own, check off a feature list, but these criteria won’t motivate consumers to take activities that will help your company achieve its goals.

Getting your product to market as quickly as feasible

Understanding successful product feature needs necessitate defining experience. Getting agreed on user expectations, goals, and usual behavior is an important part of the experience design process.

“That is a good product approach”

Bring your team amazing product strategy insights right now.

Services and resources for product strategy

1. User testing – For user research, we employ a range of methods. Qualitative interviews and workshops, quantitative surveying and analytics, observation, and usability testing are all examples of these methodologies. All of this is to figure out what works and where we can strengthen organizational processes and people to better serve the market with more aligned goods and services.

2. Definition of a Market – Your product and service efforts will be more focused if you do a market opportunity study. Define your target market and how tap into it using a procedure that identifies the best ways to increase your company’s market share.

3. Inclusive design – By allowing various market groups to participate genuinely with your business, the inclusive design guarantees that your goods and services are welcomed by your market. Learn how to create work that prioritizes intersectionality, usability, accessibility, and inclusion.

4. Improvement is ongoing – You have the chance to improve the value of your work at every level of strategy, design, and development. You may reap the benefits of better interacting with your customers, leading them toward organizational objectives, and continuously optimizing your team’s efforts via continuous improvement.

Digital Service: Delivered, connected experiences

Modernize your business to provide more efficient service and a better client experience.

The goal of service design is to develop new services–or improve current ones–that better-fit market demands with company goals and capabilities.

“Our group takes a more practical approach. It’s digitally focused and produces excellent outcomes for our clients.”

We provide you with quick actionable service and associated product recommendations, resulting in improvements in key metrics like customer growth, engagement, retention, satisfaction, revenue, team efficiency, and more

Our toolset for service design

1. Recognize – We identify and map the holistic experience of your services, as well as how consumers, employees, and other participants move across the service’s touchpoints, using information collecting and research methodologies.

2. Examine – Customer journey mapping, service blueprinting, and other techniques are used to uncover organizational gaps, market opportunities, and process improvements.

3. Implementation and optimization – Our findings will be analyzed and synthesized to provide a plan that will lead your team in making strategic changes to your services. You’ll get the tools you need to better align internal teams and stakeholders, offer services more effectively, and identify new automation, data, and digital product opportunities using the added lens of digital strategy consulting.

4. Ongoing development – Our team will guide you through the fundamental goals and key results (OKRs) and key performance indicators (KPIs), as well as related data tracking, user testing, analysis, and techniques, to improve your service delivery over time.

Processes relating to service design

• User testing – For user research, we employ a range of methods. Qualitative interviews and workshops, quantitative surveying and analytics, observation, and usability testing are all examples of these methodologies. All of this is to figure out what works and where we can strengthen organizational processes and people to better serve the market with more aligned goods and services.

• Strategy for the system – With a methodology that discovers critical possibilities to enhance client engagement and retention while streamlining operations, system strategy helps speed internal decision-making. We accomplish this by defining an effective roadmap that fulfills organizational and market demands by mapping internal capabilities and consumer objectives.

• Inclusive design – By allowing various market groups to participate genuinely with your business, inclusive design guarantees that your goods and services are welcomed by your market. Learn how to create work that prioritizes intersectionality, usability, accessibility, and inclusion.

• Developing digital mastery – Operating online necessitates a substantial level of knowledge in everything from communications to product development to organizational efficiency. Success in the connected era necessitates a breadth of knowledge that defines your organization’s digital maturity and capabilities, with digital channels and customer touchpoints going beyond online to in-person and at home.

Learn how reviewing and refocusing your company may lead to better operations, customer service, and technology decisions. Contact me at bernard@vgoshinfo.com to discuss how your company can start improving services and customer experience right away.